Objective was to develop a campaign that creates awareness and understanding of how easy and fun it is to play KENO, while encouraging consumers to play in groups. Promotional and educational materials were placed in convenience stores and restaurants.
As economic conditions in Ohio gradually improve, consumers will have more disposable income available to spend on gaming, entertainment or other leisure activities. The Ohio gaming market is very competitive with the recent advent of casinos and racinos. The Ohio Lottery also offers several game options and platforms that compete with one another.